Denver, Pennsylvania – August 1, 2016 – Direct Wire & Cable, Inc. is excited to bring back PINK Flex-a-Prene® welding cable for its third year during the month of October to support National Breast Cancer Awareness Month. A portion of the proceeds will benefit cancer research and awareness.
The pink welding cable will be available to welding distributors in #2, 1/0 and 2/0 sizes. Additionally, customers will be able to purchase 25’ and 50’ pink extension cords.
Direct Wire’s new VP of sales, Greg Testa, notes, “Not only are we excited about this program, our partners and distributors are also excited; they are already asking when we will be launching the 2016 campaign- The awareness and momentum of this special cable program and even greater cause continues to build year after year.”
“When a brand has a strong following, it has the ability to generate a lot of awareness and action towards a good cause. Flex-a-Prene has this power,” says Direct Wire & Cable’s President, Eric Laubach. “Most people are impacted in one way or another by breast cancer, or any cancer, and this is one way we are able to support research and work towards a cure “one-foot at a time”.
412 Oak Street
Denver PA 17517